Enterprise Social Networking: Billions Worth of Industrial Strength Fun

It's not surprising to us that analyst firm Forrester has predicted that companies will spend nearly $5 billion on Web 2.0 technologies – blogs, wikis, podcasts, etc – over the next five years. Social networking has become the next generation of knowledge management, but it is one where user adoption is driven by the end user: think Wikipedia.

Social networking has dramatically changed the media landscape in North America. Blogs enable individual consumers to change corporate behavior and have taken the limelight for breaking political news by framing election issues on cable networks. In fact, during live coverage of the presidential primaries, CNN often runs segments reviewing the latest buzz in the blogosphere.

The Economist magazine says that blogs have affected Britain differently, as most of the major news networks rather than Web savvy upstart pundits have been the dominant force However, the government in London may have been faster than its Western siblings to grasp how Web 2.0 can involve the populace in more effective policy making.

With the ability to capture knowledge, interact more closely with constituents, shape viewpoints, and ultimately influence behavior, its no wonder Forrester foresees sizable corporate investment in Web 2.0. Enterprise social networking is, in essence, $5 billion worth of industrial strength fun.

Managed Objects has been no exception. Internally, the company uses Twiki to easily and rapidly communicate about support issues, software development and generally share tribal knowledge. Externally, we’ve launched our own blog with the intent of contributing to public discourse on BSM with other blogs engaging in discussions on future directions of IT, and inviting interaction from the ITIM community, including our customers. We’ve also been quick to innovate our product line – as a long time provider of role-based dashboards, we launched myMO (my Managed Objects) last fall as a Web 2.0 front end for BSM.

And there’s more to come, we can promise that!

- Dustin