As the first company to embrace the term, business service management (really, do a Lexis-Nexis search), we’ve observed market entrants are repositioning themselves in the BSM space at an increasing rate. As a competitive vendor, we find this trend has both benefits and drawbacks.
For example, we find a level of satisfaction in the validation of what we have long since envisioned to be a market for BSM, but as new vendors enter the space, they also tend to creatively redefine the market to better fit their solution. While this is a fact of life in a competitive and free market, we find sometimes our customers and prospects rightfully seek clarification.
Here are a few industry leading definitions of BSM:
Gartner: BSM is a category of IT operations management software products that dynamically links the availability and performance status of underlying IT infrastructure and application components to business-oriented IT services that enable business processes.
Forrester: Software that dynamically links business-focused IT services to the underlying IT infrastructure. A business-focused IT service may be a specific IT service or part of a business process, but it must support a significant, visible business metric for a business owner.
Enterprise Management Associates: BSM is a strategy to align IT and business goals by helping business managers to understand how the performance and availability of IT resources affect and power their business processes. BSM fuses the goals of IT and business, providing real-time monitoring of business service health and status, using a set of tools designed to help organizations meet their corporate objectives and business goals.
Freeform Dynamics: Business Service Management (BSM) is a strategy and approach for linking IT components to the goals of the business. It promotes understanding and prediction of how technology impacts the business and how business impacts the IT infrastructure.
ITIL: An approach to the management of IT Services that considers the Business Processes supported and the Business value provided. This term also means the management of Business Services delivered to Business Customers. (ITIL v3, Service Operation).
CSC: BSM measures how a business’ IT services are performing and delivering business value. It is a model where IT services are fully aligned with business objectives, requirements, metrics and results.
Some of our own customers have characterized BSM as follows:
1. Maps technology… to applications… to the business
2. Creates a trusted source for IT and the business
3. Turns data into powerful intelligence
4. Makes visualization relevant to a diverse community
5. Is a platform of information that illustrates the impact of IT with respect to the business -- it is the holy grail of IT
Several other blogs in the industry have also consolidated some meaningful definitions: For example, Adrian Bridgewater wrote on ZDNet that, "BSM translates event data - that is, data about the status of an individual component - into impact." Ryan Shop provided an excellent post summarizing some of his findings, and Doug McClure offers the BSM community this: BSM is the integration and consolidation of systems management with business management.
Though all of these definitions have similarities, we tend to favor those provided by our customers, which raises an important point: you should determine what definition of BSM best suits your purpose and compare the different vendors against your requirements.
- Jim